Take charge of your online reputation
More than half of British businesses suffer unfair negative reviews, according to research by online reputation management expert Igniyte, but 40% of SMEs never bother to check whether any damaging reviews about their business have been posted online.
These worrying figures suggest many of today’s SMEs, lacking an in-house IT or marketing department that can monitor how they are perceived online, are running their businesses blindfolded. This is despite 89% of people saying online reviews influence their buying decisions and 77% of SMEs stating that a good online reputation is important for business.